Let's start with an interesting fact) American experts on intra-corporate communications found that employee loyalty and satisfaction are more than 90% related to the quality of communication within the company.
Information support of the personnel: the tools of the 21st century
All the instruments for building communication within the organization can be divided into several types:
- Informational. As the name implies, their task is to inform the employees about what is going on. A stand with announcements, circulars, and orders belongs to information tools (albeit very primitive). A corporate magazine or newspaper, a corporate portal with a systematized database of knowledge where any employee can find the necessary information without distracting their colleagues, and various intra-corporate mailing lists could all be informational tools.
- Analytical. Just as the employees need to know about the management's plans, the administration must keep abreast of and understand what the executives want. For this purpose, the tools providing feedback are used - forms for making suggestions and forums on the corporate site, questioning employees, personnel monitoring, and many others.
- Communicative. People are social creatures, and besides exchange of working information, they need personal interaction; otherwise, it is impossible to build a strong collective. Communication tools include corporate events and teambuilding activities and various professional competitions, corporate education, adaptation training, and seminars.
- Organizational. For the company's successful operation, each employee must understand where it is going and what its goals are. For this purpose, meetings, planning sessions, and management speeches are held, and the development and implementation of corporate standards serve the same purpose.
These tasks can be handled separately, but some tools combine all of the essential communication functions within an organization—for example, the corporate social network.
Like an ordinary social network, a corporate social network allows you to share news and keep employees informed. The availability of group and personal chats is a way to build effective communications between employees without wasting information and time, to unite in groups according to professional interests, to arrange meetings and brainstorming sessions even if employees are scattered all over the world, to receive consultations in real-time and, finally, to communicate in an informal setting and make friends with other employees. A corporate social network is associated with a space designed for dialogue. The company's internal communications problem will be solved as effectively as possible without a reputational blow from open sources.